SMU PAPERS AND ASSIGNMENTS: MB0046,MBA-2, MArketing Management

PART-A

1. Strategic planning provides

(A) Direction to the corporation on that home growth is to be achieved

(B) Enables long term decisions

(D) All

2. Strategic planning is concerned with

(A) Long term interest of the time

(B) The growth of the organization

(D) All

3. Defining the business is prerequisite for

(A) Selecting the right opportunities

(B) Directing the firm to the correct path

(D) i, ii, iii

(E) None

4. The process of internal appraisal has distinct parts

(A) 2 (B) 3 (C) 4 (D) 5

5. In internal appraisal a firms needs to analysis its capabilities in areas like.

(A) Marketing (B) H.R.

6. Internal appraisal considers -

(A) Qualitative aspect (B) Quantitative aspects

7. The Model to analyze the SBU is ….

(A) Porter’s Model (B) BCC, Model

8. In BCG matrix Horizontal axis represents-

(A) Market growth rate (B) Prissiness strength

Brand management involves the _________ task -

(A)Selection of brand name (B) Brand extensions (C) Brand relaunches (D) All

The example of logo is –

(A)Flags (B) mascots (C) Graphics & alphabets (D) All

There are ___ strategies for brand name decisions -

(A)6 (B) 4 (C) 3 ` (D) 2

When the group of product is given the same brand name such a branding is called as -

(A)Individual brand name (B) Company as a brand name

(C) Umbrella brand name (D) None

13. How many strategy are there for brand extension -

(A) 6 (B) 5 (C) 4 (D) 3

14. Brand extent ion to the items in the same product line, in this case

(A) The brand name is extended to the products of same category but serve different purpose .

(B) In this case the same brand name is given to the product of same category i. e. in the same line.

(D) The brand name is extended to the items which are unrelated to each other.

Prefix are added in which type of brand management technique -

(A) Brand extention (B) Brand relaunches

(C) Brand rejuvenation (D) Brand proliferation

Criterion for brand evaluation

(A) Market share (B) Market Ranking (C) Brand stability (D) All

Physical distribution is the process of –

(A) Delivering the product to marketing channels (B) delivering the product to customers

(C) Delivering the product to both marketing channels & customers (D) None of them

Physical distribution takes care of the functions -

(A) Marketing (B) Service management

(C) transportation (D) Sales management

Warehousing is activity of -

(A) Distribution of goods (B) Transportation of goods

(C) Storing of goods (D) Assortment of goods

The alternative methods available to set up warehouse -

(A) Hire warehousing (B) Own godowns

Benefit of warehousing :-

(A) Competitive advantage (B) Better storage

Issues related to managing inventory & inventory cost -

(A) Identifying the purpose served by the inventory

(B) Establishing correct relation b/w inventory purpose & inventory level &deciding the optimum inventory level.

(C) All

Marketing channels are set of _____ organization involved in the process of making goods or services available for use or consumption

(A) Different (B) Dependent (C) Independent (D) Interdependent

Designing a channel system involves steps -

(A) 2 (B) 5 (C) 4 (D) 3

Characteristics of service :-

(A) Act or performance (B) Does not result in ownership of anything

Feature of service :-

(A) Reparability (B) Tangibility (C) Parish ability (D) All

Services are market by ____ kinds of inseparability

(A) 4 (B) 2 (C) 3 (D) 5

In how many categories services are divided :-

(A) 5 (B) 4 (C) 6 (D) 3

Method of collection of information of the expectation’s of the customers :-

(A) Field sales staff (B) Exit response (C) Consumer care panel (D) All

Producer of service shapes services through :-

(A) Benefits (B) Expectation (C) Offers (D) All

Special feature of service marketing are :-

(A) Product (B) Place (C) Promotion (D) Process

The service marketer can develop differenciation by :-

(A) Differential the offer (B) With the help of 3 another

Sales management means ______

(A) Advertising (B) Selling (C) Personal selling (D) All

Objectives of sales management

(A) Increased sales volume (B) Contribution to profit

Qualitative objective of personal selling is _____

(A) Obtain sales volume (B) To kelp selling expenses low

(C) Assist customers in selling the product live (D) Retain a certain market share

There are _____ major types of sales polices.

(A) 4 (B) 3 (C) 5 (D) 2

There are ____ approaches for calculating work load approach ____

(A) 5 (B) 4 (C) 6 (D) 3

A territory is characterized by ____

(A) Heterogeneous (B) Indigenous (C) Homogenous (D) None

The sales territory concept is based upon _____ & ______ Rather than upon the area in which an individual sales person works.

(A) Distributor & retailers (B) Manufactures & distributor

Sales territories play a major role in _________ & ________ of sales operations

(A) Staffing & controlling (B) Planning & control

The term advertising originates from the ____ word adverts

(A) Finnish (B) American (C) Latin (D) None

Advertising is a ____ form of ____ representation

(A) Paid form & specific (B) simple & specific

Communication uses ___

(A) Small (B) Sound (C) Sight (D) All

Information can be defined as ____

(A) Knowledge (B) Facts (C) News (D) All

The basic purpose of advertising is to ____ & _____ one product .

(A) Identify & sell (B) Choose & sell (C) Identify & differentiate (D) None

A product is bundle of _____.

(A) Things (B) Values (C) Items (D) None of above

Various media includes ___

(A) Billboards (B) Transit media (C) Sannritch boards (D) All

Pros of advertising

(A) Flexibility (B) Cost – efficient (C) Expressive (D) All

Marketing research helps :-

(A) In searching customers (B) In assorting products

Marketing research can be conducted for :-

(A) Market (B) Product (C) Customers (D) All

Marketing research assist marketing managers in _____ & _____ to marketing opportunities & problems

(A) Planning & organizing (B) Assortment & planning

Marketing research is a function which links the ____ , _____ & _____ to the marketer through information.

(A) Government, politician & reporter (B) Consumer, customer & public

Research on consumer is ____

(A) Research on sales methods (B) Research of brand – preference

Which factor is not related to research on advertising & promotion :-

(A) Media research (B) Appraisal of ad campaigns

Promotional measures research on sales methods :-

(A) Analyzing problems pf selling (B) Measuring salesman’s effectiveness

In applying marketing research for solving marketing problems problems, the researches has to go through several steps or stages. Each stage has its own ______ in the total process.

(A) Objective role (B) Subjective role (C) Operative role (D) Decisive role

Industrial marketing refers to the sale of ____

(A) Consumer goods (B) Customer goods (C) Industrial goods (D) None of them

Industrial customers can be classified as ____

(A) Commercial entries (B) Retail shops (C) Retail chains (D) None of them

Industrial marketer’s promotional mix emphasizes on ____

(A) Advertising (B) Publicity (C) Personal selling (D) None of them

The industrial sales person requires ______ understanding of organizations requirements

(A) Modern (B) Technical (C) Conventional (D) Visual

Examples of manufactured materials & parts :-

(A) Form products (B) Type writers (C) Hand tools (D) Steel

Industrial goods can be classified in ____ parts

(A) 3 (B) 4 (C) 2 (D) 5

Entering goods can be classified as

(A) Row malarial (B) Installation (C) Supplies (D) None of them

In industrial marketing product characteristics can be ____

(A) Standardize (B) Service – not important (C) More technical (D) All

Industrial marketing refers to the sale of ____

(A) Consumer goods (B) Customer goods (C) Industrial goods (D) None of them

Industrial customers can be classified as ____

(A) Commercial entries (B) Retail shops (C) Retail chains (D) None of them

Industrial marketer’s promotional mix emphasizes on ____

(A) Advertising (B) Publicity (C) Personal selling (D) None of them

The industrial sales person requires ______ understanding of organizations requirements

(A) Modern (B) Technical (C) Conventional (D) Visual

Examples of manufactured materials & parts :-

(A) Form products (B) Type writers (C) Hand tools (D) Steel

Industrial goods can be classified in ____ parts

(A) 3 (B) 4 (C) 2 (D) 5

Entering goods can be classified as

(A) Raw material (B) Installation (C) Supplies (D) None of them

In industrial marketing product characteristics can be ____

(A) Standardize (B) Service – not important (C) More technical (D) All

What is a case study :-

(A) Shows a legal case (B) Presents some historical event

(C) Shows what happened to a business or industry (D) None of them

Cases are valuable because of :-

(A) It provide experience of organizational problems (B) Increase chance to analysis the problems

A detailed analysis of a case study includes :-

(A) History & development (B) SWOT

In identifying company’s strength & weaknesses what factors should be analysed :-

(A) Competencies (B) Marketing skills (C) HR Competencies (D) All

Factor of internal weakness include :-

(A) Loss of customers goodwill (B) Growth without direction

Potential environmental threats includes :-

(A) Expand into foreign markets (B) Apply R & D skills in new areas

Industry life cycle model help in :-

(A) S & W analysis (B) Economic & social trend analysis

(C) Analyzing the effects of an industry’s evolution (D) All

Which factor a company should analysis to define its company’s mission :-

(A) Line of business (B) Nature of business

PART-B

1. The aim of strategic planning is to shape the companies business, product, services & message so that

(A) Companies can achieve its overall objectives

(B) Companies can achieve targeted profits & growth

(C) Companies can develop monitor and maintain a viable fit b/w the organization’s objectives skills & resources and it changes opportunist.

(1) i (2) i, ii (3) iii (4) i, ii, iii

2. True - false

(A) Strategic planning provides the direction to the corporation & indicates how growth is to be achieved .

(B) Prevent optimum utilization of resources

(1) TT (2) FF (3) TF (4) FF

3. True - false

(A) Strategic planning is a single task

(B) Strategic planning is are integration of several tasks that are distinct but interrelated to each other

(1) TT (2) FT (3) FF (4) TF

4. True - false

(A) Mission statement have unlimited scope

(B) Mission statement must focus on limited no. of goals.

(1) FT (2) FF (3) TF (4) TT

5. True & false

(A) Brand extention is are effective tool if brand management and it deals with the entending a

brand name to more products.

(B) Brand management is time intensive and it also involves meticulous planning as well as the

careful execution

(1) TF (2) TT (C) FF (D) FT

6. Brand rejuvenation is -

(A) Adding new value & attributes to the existing product to enhance its over all appeal

(B) Is reintroducing the product in the market.

(1) TTT (2) TTF (C) FFF (D) TFF

7. True & false

(A) Brand proliferation us the of brand extension.

(B) Brand proliferation may create brand communization.

(1) TTT (2) TFF (C) FFT (D) TF

8. Brand equity is bundle of

(A) User ship of brand (B) Concerns loyalty (C) Perceived quality

(1) A, C (2) B, A (3) B, C (4) All

9. True / false

(A) Logistics can synergize the working of an organization

(B) Logistics is becoming a coup sour to the success of the business

(1) TT (2) FF (3) TF (4) FT

10. Physical distribution tapes care of the function -

(1) Transportation (2) Warehousing

(3) Sales (4) Inventory mgmt

(A) 1, 4 (B) 2, 3 (C) 3, 4 (D) 1, 2, 4

11. Supply chain mgmt covers are a -

(1) Procurement of inputs (2) Inbound logistics

(3) Conversion of inputs into products (4) Physical distribution

(A) 1, 3 (B) 2, 3 (C) 1, 3, 4 (4) All

12. Task of transportation do not involves :-

(1) Assessment of transportation (2) Dividing the routing

(3) Development of operational plans (4) Marketing of goods

(A) 1, 2 (B) 1, 2, 3 (C) 4 (D) None

13. True and false :-

(A) physical products, services can also be seen, tasted, felt, heard, and are smelled before they are

bought

(B) Intangibility of services results in some complexity in the matter of advertising & promotion

(A) TF (B) FF (C) FT (D) TT

14. Inseparability of services are characterized in :-

(1) Production (2) Consumption

(3) Person perform the service (4) Person possesses the skill

(A) 1, 4 (B) 2, 4 (C) 1, 2, 3 (D) All

15. Services can be shaped by :-

(1) Service elements (2) Service forms (3) Service quality (4) Service standard

(A) 1, 2, 3 (B) 1, 3, 4 (C) 2, 3 (D) All

16. True and false :-

(A) The customer lends to have some prior, pre purchase knowledge of price in case of tangible goods. This is not possible in case of services

(B) Quality in service occurs at the moment of truth i.e. at the pouts of interaction between the service provides & the customer.

(1) TF (B) FF (C) TT (D) FT

17. True and False :-

(A) Sales management consist of all marketing activities.

(B) Sales management means planning direction, and control of personal selling

(1) TF (B) FF (C) TT (D) FT

18. True and False :-

(A) Personal selling is a broader concept than salesmanship.

(B) Personal selling is a mass communication concept.

(1) TF (2) FF (3) TT (4) FT

19. The personal selling objectives are ____

(A) Product policies (B) Distribution policies (C) Pricing policies (D) Marketing policies

(1) A, D (2) B, C (3) A, B, C (D) B, C, D

20. Organization can structure their sales face on the basis of ____

(1) Territory (2) Customer (3) Product (4) Time

(A) 1, 4 (B) 1, 3, 4 (C) 1, 2 (D) 3, 4

21. Characteristics of ad ___

(1) Paid form (2) Non – personal (3) Mass communication (4) Public relation

(A) 1, 4 (B) 3, 4 (C) 1, 2, 3 (D) All

22. True & false :-

(A) If the sales person is good than personal selling is more directed & successful than advertising

(B) In advertising message cannot be changed in mid-course to suit the customer’s reactions

(1) TF (2) TT (3) FT (4) FF

23. In give communication methods :-

(1) Smell (2) Sound (3) Taste (4) touch (5) sight

(A) 1, 5, 4 (B) 2, 3, 4 (C) 2, 5 (D) 4, 5

24. True and false :-

(1) In majority of products touch is useless for advertising

(2) Smell in advertising cannot be controlled by the advertises

(A) TT (B) TF (C) FF (D) FT

25. Marketing research is the _______ approach

(1) Systematic (2) Objective (3) Exhaustive (4) Fact finding

(A) 1, 4 (B) 2, 4 (C) 2, 3, 4 (D) All

26. Marketing research is

(1) Gathering data (2) Recording data

(3) Analyzing data (4) Identification of relevant data

(A) 1, 4 (B) 2, 3, 4 (C) 1, 3, 4 (D) All

27. Marketing research areas can be grouped as _____

(1) Routine problem analysis & research on non – routine problems
(2) Research on short term & long term problems

(3) Classification based on the actual subject of the research

(4) Objective research for and analysis of information

(A) 1, 2, 4 (B) 2, 3, 4 (C) 3, 4 (D) 1, 2, 3

28. Classification of marketing research area can be based on ____

(1) Research on compelite on (2) Research on product

(3) Research on price (4) Research on advertising & promotion

(A) 1, 4 (B) 2, 3, 4 (C) 1, 2, 3 (D) 1, 2, 3, 4

29. True or false :-

(A) Industrial firms caters exclusively organizational customers & never come into direct contact with ultimate consumers

(B) Consumer goods marketing cancers to the marketing of goods & services that are destinaled for the consumer for personal use or consumption.

(1) TF (2) TT (3) TF (4) FF

30. Industrial customers can be classified as ____

(A) Government organizations (B) Commercial enterprises

(1) 1, 2, 3 (2) 1, 2 (3) 2, 3, 4 (4) 1, 3, 4

31. Commercial enterprises can be divided as ____

(1) Users

(2) Original equipment manufactures

(3) Dealers & distributors

(4) None of them

(A) 1, 2 (B) 1, 2, 3 (C) 2, 3 (D) 3

32. The key characteristics of organizational buying process :-

(1) Multiples buying influences (2) Technical complexity

(3) Marketing channels (4) Buying motives

(A) 1, 2, 4 (B) 2, 3, 4 (C) 1, 4 (D) 1, 2, 4

33. True or false :-

(A) Industrial firms caters exclusively organizational customers & never come into direct contact with ultimate consumers

(B) Consumer goods marketing cancers to the marketing of goods & services that are destinaled for the consumer for personal use or consumption.

(1) TF (2) TT (3) TF (4) FF

34. Industrial customers can be classified as ____

(A) Government organizations (B) Commercial enterprises

(1) 1, 2, 3 (2) 1, 2 (3) 2, 3, 4 (4) 1, 3, 4

35. Commercial enterprises can be divided as ____

(1) Users

(2) Original equipment manufactures

(3) Dealers & distributors

(4) None of them

(A) 1, 2 (B) 1, 2, 3 (C) 2, 3 (D) 3

36. The key characteristics of organizational buying process :-

(1) Multiples buying influences (2) Technical complexity

(3) Marketing channels (4) Buying motives

(A) 1, 2, 4 (B) 2, 3, 4 (C) 1, 4 (D) 1, 2, 4

37. True – False :-

(A) Management is an uncertain game, and using cases to see how theory can be put into practice is one way of improving your skills of diagnostic investigation

(B) Case study helps in revealing what is going on in the companies studied & allow you to evaluate the solutions.

(A) FF (B) FT (C) TF (D) TT

38. Case study includes analysis of :-

(1) Company’s structure (2) Control system (3) Corporate strategy (D) Recommendation

(A) 1, 2 (B) 2, 3, 4 (C) 1, 2, 3, 4 (D) 3, 4

39. In analysis of a company’s history development & growth which factor should be analyses :-

(1) Proud name reputation (2) Marketing skills

(3) Its founding (4) Its initial products

(A) 1, 4 (B) 2, 3 (C) 3, 4 (D) All

40. Which are not potential environment opportunities :-

(1) Attacks on care business (2) Increase in domestic competition

(3) New acquisitions (4) Slower market growth

(A) 1, 2, 3 (B) 2, 3, 4 (C) 2, 4 (D) 1, 2, 4

PART-C

1. True - false

a. Corporate mission answers what is our business and what should our business be?

b. Corporate mission conveys the message to the insides & outsider what the company stands for.

c. Corporate mission directs entire planning & guides objectives.

(1) TFT (2) FTT (3) FFF (4) TTT

2. True - false

a. In opportunity & threat analysis firms have to analysis its overall market growth, market share, production growth, market share, production capacity, life cycle, brand equity.

b. Techniques of s-w analysis, consumer satisfaction index etc.

c. Purpose of appraising SBU is to develop separate strategies and assign appropriate funding.

(1) TTT (2) FTF (3) FTT (4) FFF

3. True - false

a. Assessment of the firm’s competitive advantage & care competencies comes under external appraisal of the firm

b. Companies set their corporate objectives in the areas like sales, profit margin, asset formation, productivity, market share and corporate image.

c. Through internal appraisal of the firm it can divide that which SBU, need increment development which need harvest or divest.

(1) TTT (2) TTF (3) TFT (4) FTT

4. True / false

(A) Brand equity us rationally omitted from the balance sheet because of its intangibility

(B) Brand valuation is the job of estimating the total financial value of their brand

(C) Brand valuation methodologies work on the principle of segregating the return on brand from the other tangible intangible assets -

(1) TFT (2) TTT (3) FFT (4) FTF

5. True – False :-

(1) An asset is deemed liquid if it can be readily converted into cash

(2) Liquid assets are not current assets

(3) Current ratio measures a company’s ability to pay – off the claims of short – term creditors.

(A) TFF (B) FFT (C) TFT (D) TTF

6. True - false

a. Assessment of the firm’s competitive advantage & care competencies comes under external appraisal of the firm

b. Companies set their corporate objectives in the areas like sales, profit margin, asset formation, productivity, market share and corporate image.

c. Through internal appraisal of the firm it can divide that which SBU, need increment development which need harvest or divest.

(1) TTT (2) TTF (3) TFT (4) FTT

7. True / false

(A) Logistics is a chain b/w inbound saw materials inclusive of supplies & outbound finished goods how linked with myriad of complex activities :-

(B) All departments trough the logistics chain must co-operate & sense a commonality of purpose rather than compete with others.

(a) TFF (b) FTF (c) FTT (d) FFT

8. True / false

(A) Marketing logistics covers physical distribution in full measure plans a part of the function of marketing channels

(B) Supply chain management is smaller in scope than both physical distribution & marketing logistics.

(a) TFF (b) TFT (c) TTF (d) FFT

9. True / false

(A) Across industries, it is becoming a trend, partly displacing and partly co-existing with the traditional wholesaler retailer setup.

(B) MLM is a modified version of direct selling.

(a) TFT (b) TTT (c) TFT (d) FTT

10. Speciality stores -

(A) Raving narrow product line with dup assortment

(B) Having several product lines

(a) FTT (b) TFF (c) FFT (d) TTT

11. True – False :-

(A) Services are produced & consumed simultaneously.

(B) Because of intangibility, it becomes impossible to patent a service or have copyright for it

(1) TFF (2) FFF (3) FFT (4) TTF

12. True or false :-

(A) Services can be stored, it creates no mismatch of demand & supply.

(B) Services does not result in the ownership of anything buyer does not become the owner of anything

(1) FFT (2) FTT (3) FTF (4) TTF

13. True – False :-

(A) The customer gap represents gap b/w the customer expectation & customer perceptions.

(B) Consumer & valuation process for both goods & services are same

(1) FTF (2) TTF (3) FFT (4) TFT

14. True & false :-

(1) Salesmanship is seller initialed effort that provides prospective buyers with information & other benefits motivating or persuading than to decide in tavour of the seller’s product or service.

(2) Marketing management in consultation with sales management determines personal selling’s promotional program.

(3) Quantitative objectives are – to service existing accounts, to search out & obtain new customers.

(A) TFF (B) TTT (C) TTF (D) FFT

15. True / false

(1) Personal selling is not very expensive (2) Personal selling is labour intensive

(3) Personal selling do not require the buyer & seller interaction

(A) TFT (B) FTF (C) FFT (D) FTT

16. True / false

(1) Advertising care be far cheaper per potential customer than personal selling.

(2) Personnel selling is labor intensive, dealing with one customer at a time.

(3) Personal selling is not time consuming

(A) FFT (B) TFT (C) FTF (D) TTF

17. True / false

(1) Perceptible differences are those that do not actually exist.

(2) simper ceptible differences are those that actually exist between one product & others, but are not obvious

(3) Medias are personal channels of communication.

(A) FTF (B) TFT (C) FFF (D) TTT

18. True or false :-

(A) The marketing research design is the specification of procedure for collecting & analyzing the data necessary to help identify or react to a problem or opportunity such that the difference between the cost of obtaining various levels of accuracy & the expected value of the information associated with each level of accuracy is maximized.

(B) The situation analysis focuses on the variables that have produced the stated management problem or opportunity and these factors should be isolated.

(1) TF (2) FT (3) TT (4) FF

19. True or false :-

(A) Exploratory research is focused on the accurate description of the variables in the problem model.

(B) Causal research is concerned with discovering the general nature of the problem & the variables that relate to it

(1) TF (2) FF (3) FT (4) TT

20. True or false :-

(A) Surrogate information error is caused by a variation between the information required to solve the problem & the information sought by the researches .

(B) Sampling error is not caused by the generation of a non representative sample by means of a probability sampling method.

(1) TFF (2) FFT (3) TFT (4) TTT

21. True or false :-

(A) Users are those commercial enterprises which user good & services in producing other goods or services that are in turn sold in the industrial or consumer markets

(B) OEMs purchases industrial goods for the purpose of infusing them directly into other products sold in the industrial or ultimate consumer markets

(1) TFF (2) FTT (3) TTF (4) FFF

22. True or false :-

(A) Participates in the industrial buying process are influenced by both rational & emotional motivations

(B) The distinctive failure of organizational buying is that the decision process can span a considerable period of time.

(1) TFT (2) TTT (3) TTF (4) FF

23. True or false :-

(A) Users are those commercial enterprises which user good & services in producing other goods or services that are in turn sold in the industrial or consumer markets

(B) OEMs purchases industrial goods for the purpose of infusing them directly into other products sold in the industrial or ultimate consumer markets

(1) TFF (2) FTT (3) TTF (4) FFF

24. True or false :-

(A) Participates in the industrial buying process are influenced by both rational & emotional motivations

(B) The distinctive failure of organizational buying is that the decision process can span a considerable period of time.

(1) TFT (2) TTT (3) TTF (4) FFT

25. True – False :-

(A) Case study provides you an opportunity to gain the experience

(B) Case study method prevents team work

(C) The purpose of case study is to let you apply the concepts you have leaned when you analyze the issues facing a specific company.

(1) TTT (2) FTT (C) TFT (D) FFT

26. True – False :-

(1) Corporate level strategy does not provide clues about the company & to improve its future performance.

(2) The SWOT analysis is especially important if the industry analysis, particularly porter’s model, has resealed the threats to the company from the environment.

(3) The aim of analysis of structure & control systems is to evaluate whether that structure is the appropriate one for the company or not.

(A) FFT (B) TTF (C) FTT (D) FFF

27. True – False :-

(A) Profit ratio of a company tells whether the company is operating more or less efficiently than its rivals.

(B) Gross profit margin = Net Income

Sales revenue

(1) TFT (2) FFT (3) TTF (4) TFF

28. True – False :-

(1) Return can stockholder’s equity ratio measures the profit earned on the employment of assets.

(2) Stock holder’s equity = Net income available

to common stock holders on

Return

Stock holders equity

(3) The gross profit margin give the percentage of sales available to cover general & administrative expenses & other operating costs.

(A) TTF (B) FTT (C) FTF (D) FFT

29. True – False :-

(1) An asset is deemed liquid if it can be readily converted into cash

(2) Liquid assets are not current assets

(3) Current ratio measures a company’s ability to pay – off the claims of short – term creditors.

(A) TFF (B) FFT (C) TFT (D) TTF

30. True – False :-

(1) The debt to equity ratio indicates the balance b / w debt & equity in a company’s structure.

(2) The times covered ratio measures the extent to which a company’s gross profit covers its annual interest

payments.

(3) Price earnings ratio measures the amount investors are willing to pay per dollar of profit.

(A) TFF (B) TTT (C) TFT (D) FFT

SMU PAPERS AND ASSIGNMENTS

Saturday 28 July 2012

MB0046,MBA-2, MArketing Management

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